The New Noses
THE LATEST STORIES
Perfumer Josée Gordon on the scent memories that shaped her and her work, being a conduit for olfactive discoveries, and creating fragrances that really mean something.
April Lea on the challenges of starting a niche perfume line on her own, why she chooses to use natural ingredients exclusively, and where to take a brand with its roots in social media.
A conversation with Dana El Masri, founder of JAZMIN SARAÏ, on working as an entrepreneur in the perfume industry, the relationship between scent, sound, and culture, and the importance of olfactive education.
Josh Smith is a self-taught perfumer, designer, and the nose behind Edmonton's Libertine Fragrance. We chatted about his process, how perfume differs from design, and how to write about smells.
Scents can have a powerful and positive effect on our mental health and sense of well-being. Here a few readily available smells to leverage to your advantage.
The first in a series on unconventional perfumers working today—an interview with Courtney Rafuse, perfumer and creator of Toronto's niche brand, Universal Flowering.
A collection of local shops that carry some of the smaller, more niche perfume brands—fragrances you wouldn't find in a department store.
On the privilege of witnessing an olfactive memory, how fragrance helps ground us in our bodies, and making a case for giving scents a proper context.
I got recommendations from a scent retailer, asked friends to smell them, and noticed the difference between perfume writing and how we tend to talk about our impressions.
A chat with the candle maker and emergent perfumer on starting his own business, smelling everything once, and how fragrance can help you come to an understanding of yourself.
See what we're sniffing