THE LATEST STORIES
Olfactive artist Tatiana Godoy Betancur on what we can learn from our sense of smell, the healing powers of botanicals, and how scents can honour and empower our emotions as active processes.
A visit to Mexico City and the secret garden that is Xinú—a niche perfume brand that documents and pay homages to the visual and olfactory richness of the American continent’s botanical species.
Perfumer Josée Gordon on the scent memories that shaped her and her work, being a conduit for olfactive discoveries, and creating fragrances that really mean something.
April Lea on the challenges of starting a niche perfume line on her own, why she chooses to use natural ingredients exclusively, and where to take a brand with its roots in social media.
A conversation with Dana El Masri, founder of JAZMIN SARAÏ, on working as an entrepreneur in the perfume industry, the relationship between scent, sound, and culture, and the importance of olfactive education.
Josh Smith is a self-taught perfumer, designer, and the nose behind Edmonton's Libertine Fragrance. We chatted about his process, how perfume differs from design, and how to write about smells.
Scents can have a powerful and positive effect on our mental health and sense of well-being. Here a few readily available smells to leverage to your advantage.
The first in a series on unconventional perfumers working today—an interview with Courtney Rafuse, perfumer and creator of Toronto's niche brand, Universal Flowering.
A collection of local shops that carry some of the smaller, more niche perfume brands—fragrances you wouldn't find in a department store.
On the privilege of witnessing an olfactive memory, how fragrance helps ground us in our bodies, and making a case for giving scents a proper context.
See what we're sniffing